A print ad has maybe a second or two to get a reader’s attention…
and the competition is fierce.
Your ad is usually up against hundreds of other ads.
Sometimes your headline will command attention; sometimes it’ll be the visual.
But getting noticed is only half the battle.
You also have to be convincing… and memorable.
The ads you are about to see have withstood the test of time,
the scrutiny of research and the acid test of market share increases.
Label & Package Design
A retail shelf is like a battle zone…
hundreds of labels are fighting for attention.
Your label has to grab a buyer’s attention from 10 feet away.
It has to start communicating what’s unique about your product from 4 feet away.
And when buyers are up close, 2 feet away, it’s hand-to-hand combat.
Your label has to be more convincing and more informative than the competition.
The following are some of our greatest victories.
Television
A good commercial is like an invisible coupon…
you take it with you when you go shopping.
Your ad is usually up against hundreds of other ads.
Sometimes your headline will command attention; sometimes it’ll be the visual.
Not necessarily in your conscious mind, but it’s there.
And it helps you make decisions on what product to buy and what product to pass by.
The commercials you are about to see have won awards (only people who haven’t won awards say awards don’t mean anything), but most important, they have won the award of consumers putting down their good money to purchase the product.
Logo Design
A logo is worth a thousand words…
A good logo can also be worth millions of dollars.
Encapsulating pages of strategy and paragraphs of instructions
into approximately one square inch can be awesomely challenging.
We’re proud to put our past efforts in front of you for you to evaluate.