Advertising without the agency.

Executive Team


Joseph F. Tantillo

Joseph F. Tantillo

Creative Director, Copy

Before forming Tantillo Osborne & Reid, Joe was a Senior Vice-President, Senior Creative Director at McCann-Erickson for 22 years.

While at McCann, Joe wrote on various Johnson & Johnson assignments (Monistat, Band-Aid, Stayfree, K-Y and J&J corporate advertising) as well as AT&T, a variety of Reckitt & Benckiser brands, Fuji Film, many Kraft Foods products and Poland Spring Water.

Previous employment includes:
• 3 years at Rosenfeld, Sirowitz & Lawson, where he was Co-Creative Director with Larry and worked on John Hancock Insurance, Hudson Pharmaceuticals, and Sharp Electronics.
• 8 years at DKG Advertising, where he worked on Remington, Alitalia, Corning, Getty Oil, Pirelli Tires and much more.

Over the years Joe has worked on many medical and pharmaceutical accounts, including American Home Products and Block Drug.

Joe lives in New Jersey with his wife and twin 16-year-old boys.

Larry Osborne

Larry Osborne

Creative Director, Art

Before forming Tantillo Osborne & Reid, Larry was a Vice-President, Creative Director/Art Director at Cadwell Davis Advertising for 6 years.

While at Cadwell Davis, Larry partnered with Denneen & Company, working on GE Capital, Mobil Oil, AARP’s Modern Maturity Magazine, Physician’s Health Services, Deutsche Bank, Arch Pool Chemicals and Arm & Hammer Dental Care Products.

Previous employment includes:
• 7 years at his own company, Osborne Films, where he brought research, creative and marketing skills together for clients like The American Cancer Society, The American Lung Assn. and The American Red Cross.
• 3 years at Rosenfeld, Sirowitz & Lawson, where he was Co-Creative Director with Joe and worked on John Hancock Insurance, Hudson Pharmaceuticals, and Sharp Electronics.

Larry has taught Film at The University of Connecticut, Advertising at the School of Visual Arts, and gave a Creativity symposium at Syracuse University.

Larry lives in Connecticut with his wife.

John Reid

John Reid

Creative Director, Design

Before forming Tantillo Osborne & Reid, John worked under Joe & Larry as a Lead Graphic Designer for 10 years.

Previous employment includes:
• Adelphi University Promotion & Outreach, as Lead Graphic Designer. He developed projects such as university publications, advertising and special event collateral, and also got used to managing production artists, large workloads, tight deadlines and low budgets while maintaining high quality standards.
• Sonneman Design Group, where he was a Web Designer/Consultant and worked on Ralph Lauren Home Products, Use: Tools for Civilization, and Casablanca Fans.
• Omega Communications, where he designed the corporate website for the Nichimen Corporation, one of Japan’s major general trading companies.

Over the years John has designed for many demanding corporations such as Miramax, Disney, Hybrid Audio Technologies and Zhone Technologies.

John lives in Connecticut with his wife.

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